What is Social Bookmarking and its Roles in SEO

December 24, 2009 by Keith Burke · 2 Comments 

Social bookmarking is only one aspect of Search Engine Optimization but despite being a simple task, it helps in building one’s presence on the web.

Social bookmarking is one of the most useful and beneficial techniques under search engine optimization. Though simple, it can help in putting your site on the top of the searches as it is an effective and clean form of building links. There are millions of social bookmarking sites on the web that can help you with this task and powered only by quick fingers or an effective and accurate bookmarking tool, you can further optimize your website and increase chances of finding traffic thanks to this process.

The advent of social bookmarks also became an opportunity for SEO companies and consultants to build links effectively without having to purchase clicks or ad-space on a website. Why? The answer is simple: social bookmarking is a free service offered by social bookmarking sites such as Del.icio.us, Digg.com, Jumptags, and many others. It doesn’t take a rocket scientist to simply bookmark a page on a website either. Furthermore, you are opening your doors to millions of social bookmarkers every day. That alone can assure you traffic.

Free and fast, social bookmarking and its benefits might sound too good to be true; but that’s the basic and simple truth about social bookmarking. When done properly, you will be amazed at the results.

Unfortunately, there are a few sides to social bookmarking that could make it challenging. For one, SEO is not a trial-and-error activity. If you are caught spamming—either on blogs, forums, and social bookmarks, you could put your website in jeopardy or you are risking yourself from being banned. Spam is everyone’s enemy on the web—you wouldn’t want to be everyone’s enemy do you?

How to properly bookmark a website

Clicking on the ‘Bookmark’ button is the easiest way to bookmark a website—it doesn’t take a rocket scientist to figure that out, but bookmarking the right website or web page might be the challenge for you. So—what should you be bookmarking then?

Most SEO consultants would suggest bookmarking your most recent blog post or bookmarking your daily posts. If you wish to submit a link to a social bookmark, sharing a link that takes the reader to your most recent posts and fully optimized content is a method leaning to social bookmarking’s SEO use. Think of it as inviting people to read your blog post. If they find your blog post helpful or informative, then selling over the web becomes easier.

Properly bookmarking a website also means being able to use the best tags and a short, informative description about the content found on your site. In other cases, write a teaser that might grab a reader’s attention. Now, a reader will not be able to read your content in one sitting. Sometimes, an “appetizer” is needed to give people an idea about the contents of your bookmark.

How often should bookmarking be done

For most people, social bookmarking is a task done every time one finds something interesting on the net. For those who use bookmarking for SEO, sharing a link each time a new piece of content is available on your website is also a good move.

Social bookmarking has now evolved from merely saving interesting pieces of content you find on the internet. It has also become a method for building online presence for your company. If social bookmarking isn’t one of your favorite things to do on the internet, now would be a good time to get started with this quick and easy SEO technique.

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About Keith Burke
Keith Burke is a Local Search Marketing Consultant that specializes in search engine optimization, social media marketing, web 2.0, website promotions and lead generation. If you would like to learn how Keyword Nerd can help improve your website traffic and performance please give us a call at 612-655-1890 or 612-568-4SEO (4736)

Comments

2 Responses to “What is Social Bookmarking and its Roles in SEO”
  1. I am kind of new to social bookmarking but social bookmarks presents great resource when doing research.-:~

  2. social bookmarking is very popular nowadays in the same way that social networking sites are also very popular`-’

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