Apartment Marketing Stratergy – How To Go Social Using Twitter

Using Twitter to market vacant apartments can be simple and easy once you know how.

As of January 2010 Twitter had over 75 million users, in this article I’m going to share with you some tips and tools that you can use in order to tap into some of that free traffic.

But first I must tell you about some of the crazy ways that I’ve seen people marketing their apartments for rent. The classic is the balloon, almost every Monday just like clockwork this property manager in my area ties 10 balloons to their sign that is at street level. I didn’t realize that the balloon was the universal language for “Apartment for Rent” because her competition does the same thing, sometimes they throw in a few lawn signs into the mix? I’ve even seen one go as far as using a 100-foot inflatable monster that flapped around in the wind.

Here’s how to go social with Twitter.

1. You need to set-up a Twitter account. Just go over to http://twitter.com. I’ll be creating videos later to go over some of the features at a later date.
2. Go over to the vacant apartment that you would like to lease and jot down some details notes of each room. Then I suggest that you go back to your desk and write some powerful tweets, try keeping them to 120 characters or less while Twitter allows up to 140 characters, you want your followers to have space to retweet your post. Also, please refrain from using the standard “1 bed room| 1 bath| 600 sq.ft.” You’re not writing for the newspaper. Try something like “Spacious kitchen,stainless steel appliances, with marble counter top with new dishwasher call 000-000-0000 for details”
3. For every tweet that you write about the vacant apartment, write 3 tweets about the community such as events, restaurants, shopping, bus line, recipes and jokes.
4. Use a URL shortening service such as budurl or bit.ly to shorten up those long links to websites. Both offer free accounts the pro accounts you can update to the pro account later if you need additional tracking features.
5. Retweet your best post every 2-3 weeks.
6. Reply to direct messages.
7. Do not use the default twitter background; you don’t want to look like every Tom, Dick, and Harry. Create at a custom background.
8. Post to Twitter at random times throughout the day. I recommend you using a scheduler, but don’t forget to tweet in real time also. Socialoomph.com

If you follow these simple steps you’ll be on your way to filling those vacant spots faster then you can say Keyword Nerd.

Need help getting your social media off the ground feel free to contact me at (612) 655-1890.

Don’t forget to follow me on Twitter http://twitter.com/KeithLBurke

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