3 Signs That It’s Time To Update Your Website Marketing Strategy

When it comes to search engine optimization (SEO) many things have changed over the years. Have you been keeping up to date with the latest methods and implementing them into your business? Here are 3 signs that it may be time for you to update your online marketing campaign.

1. You have a turnkey website while these were designed to give businesses such as chiropractors, lawyers and doctors a hands free and no hassle way to get online you’ll find that many of their methods of marketing are outdated and ineffective. For example many of these website use stock photography of office and receptionist desk that does not even come close to resembling your office. Also, you’ll find the same content such as newsletters and articles on each of these websites.

2. You have a hit counter on the bottom of your website. Hits are good in baseball, but if you’re not measuring conversion then all of the hit don’t mean a thing. Also, you need to ask yourself are these unique visitors? 99.9% of these hit counters are designed to provide a link to someone’s to help them improve the rankings of their website and steal traffic from yours.

3. Your website does not a social component to it. In other words you’re not taking advantage of social networking websites such as Twitter, Facebook, Linkedin, YouTube and Digg just to name a few. You need to spread your message to as many sites as possible. You should not be relying on site such as Google as your main source of traffic today.

So there you have 3 signs that it’s time for you to update your marketing campaign. While I could have gone on these are some of the common errors that I continue to see each and everyday.

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